Innovation is something that every market sector needs in order to flourish and ensure that complacency is kept firmly in its place.
Fortunately for the UK giftware industry, this is a quality that it has in abundance courtesy of a conveyor belt of talent that continues to turn original, functional and aesthetically-pleasing ideas into finished products.
To celebrate this, we’ve identified the up-and-coming brands that we believe will have a major role to play in the giftware and homeware market over the coming years - and each day this week on GiftwarePro.com we will bringing you 10 of them.
The brands that you read about, and which comprise our first ever ‘Future 50’, are all led by independent designer-makers with the creativity and tenacity to turn their innovations into commercial reality.
We’ve categorised the ‘Future 50’ into five sections — gifts, homeware, ceramics, textiles, and arts & crafts — to make it easily digestible and allow you to identify the brands and styles that are most applicable to your business.
As well as profiling the product focus of each company, we have also asked each brand owner and designer-maker to name the brands or designers they most admire or find particularly inspiring, providing a fascinating insight into the driving forces behind their work.
The brands that made it into the Future 50 truly reflect the rich diversity of the giftware landscape today. Some of them are quite literally in the first stages of launching their products to prospective buyers, while others have already enjoyed success in certain areas of the retail market and are now trying to build on their initial progress by developing relationships with more stockists.
It goes without saying that some of the brands featured in the Future 50 will offer products that have a natural fit with your store or website, others won’t. What you can be certain of, though, is that they all have a bright future.
Keep an eye on them and make a note of their names because today’s innovators are tomorrow’s big sellers.
Click on the categories below to reveal who made it into the Future 50:
